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Saturday, April 12, 2008

How To Build A Traffic Highway To Your Website

Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take to build a successful company or business online must incorporate numerous traffic generating strategies.

Assuming that you now have excellent products or service to market and all other internal plans well in place, now is the time to get down to real business of directing targeted traffic to your website.

The following tips are designed with you in mind to help creating the website traffic that is so essential to sales and profits online. Advertising is the key to internet marketing and search engine traffic will be the backbone or the main source for that continuous flow.

Yahoo/Overture and Google Adwords are excellent paid advertising to build traffic. It is unlikely that you will get the required website traffic without utilizing some of these paid advertising services, Overture and Yahoo, being so popular, it is futile not to avail yourself of their services.

Search engine advertising has brought real success to thousands of online businesses, why not yours? PPC or (Pay Per Click) is the term given to this way of advertising. With proper keyword selection related to your products or services this advertising method could be just what you need.

Another traffic building tool is to exchange website links with other businesses, this is called reciprocal linking and both parties normally benefit from this exchange of links related in some way to the business. When sites link to each other, they both share in the traffic generated by the efforts of each other. The more reciprocal links exchanged the more traffic that could be generated.

Viral Marketing:

This is a free or inexpensive way to spread the word on the internet about your company, business, product or service. This could be perceived as a sneaky way to advertise, by attaching your company name, product or link to certain media such as a funny video, entertaining games, interesting articles or gossip. People who are attracted to this kind of creative entertainment will pass it on to friends, relatives and acquaintances thus spreading the word wide and far.

Optimizing your website content for high ranking

Search engines rank your site based on well placed keywords and keyword phrases in your site content. Therefore the content on your site should be well optimized to take advantage of this requirement to rank high in search engine results. So, be warned when you write the content for your site.

Write and publish Articles about your business.

Submit your articles to article directories and publishers since they will have a large circulation of sites that will read and distribute the articles, giving you the exposure needed to generate much traffic. Write about special features of your business, product or service. Also include a resource box with your sites description and services plus a link to your website at the end of the article.

Become members of forums and online communities:
As members of these communities, you can write and post helpful articles along with a signature file with links to your business. This builds your credibility online, while creating much needed one way links to your site. This could boost your website ranking and traffic substantially.

Finally, publish a newsletter, as a credible and trusted net marketer, your readers will share this with many others thus creating loyal repeat visitors to your site and you will be able to market to this list forever. This list of traffic building tools is by no means final, with some imagination and creativity more ways can be found to add to these marketing strategies on and off line.

Protect Yourself From Clicking Your Ads Accidentally

You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. To protect your Google Adsense account, you adhere to the Google AdSense terms and conditions. Because you are constantly working on your AdSense page in order to improve your Adsense earning, you fear that someday you may click on the AdSense ads accidentally.

Well, fear no more. There are two ways you can protect yourself from clicking on your AdSense Ads accidentally.

1. Disable Your Browser Javascript

If you disable browser Javascript setting, the Google Adense ads will not be shown while you are working on your AdSense page. The following steps will show you how to disable Javascript in Internet Explorer and Firefox.

Internet Explorer 3.X
- From the menu bar, select the Tools, then click on the Options.
- Select the "Security" tab page
- Uncheck "Run ActiveX scripts" to disable Javascript
- Restart the browser

Explorer 4.x
- From the menu bar, select the Tools, then click on the Internet Options.
- Select the Security tab page
- Select Custom and click on the Settings... button
- Select Disable under Active scripting to disable Javascript
- Restart the browser

Explorer 6.x
- From the menu bar, select the Tools, then click on the Internet Options.
- Select the Security tab page
- Select Custom Level... button
- Select Disable under Scripting > Active scripting to disable Javascript
- Restart the browser

FireFox
- From the menu bar, select the Tools, then click on the Options.
- Select the Content tab page
- Uncheck Enable Javascript to disable Javascript
- Restart the browser

You should be aware that by disabling Javascript in the browser, you may not view any PPC ads or use any Javascript related application in your browser

2. Edit the Hosts File In Your Computer

Open the host file in your PC with Word Pad/note pad and add the following entry in the host file of your PC:

- 127.0.0.2 pagead2.googlesyndication.com

Save the hosts file and restart your browser. You will not see the AdSense ad while you are working on your website.

You can find the hosts file from the following directory of your PC:

- Windows 95/98/Me, c:windows
- Windows NT/2000/XP Pro, c:winntsystem32driversetc
- Windows XP Home, c:windowssystem32driversetc

If this trick is applied, you would not be able to view any Google AdSense Ads from any AdSense site.

Google Adsense, start earning money. (part 2)

Ok, so once you have understood how to get people to visit your Blog, you want to start making money threw it.

Google Adsense is the right thing for you.


For learning how the Google AdSense program works, visit Here.


The way to get the most out of Google AdSense.

Buy now, I assume you've clicked on the Google AdSense link above, and created an account. After learning the basics, you want to how to generate more profits to your account. Or in other words- You want to learn how to make more money.

Important Rules:

- Make sure your ads are blended into your site:

Match the color of the ads, to the color of your background. You can find good and bad examples Here. The Good example is on the right hand side, and the bad examples are all the other ads.

- The AdSense format:

Check which ad formats are best for you site. For ad formats go to Google's AdSense href="https://www.google.com/adsense/adformats">Formats Page. Most people find the Leaderboard (728 x 90) and the Wide Skyscraper (160x600) ads, as the ones which attract the most people.

- Link Units!

One of the new ways for getting lots of clicks is the link unit ad. Again, you can find an example Here. You need to decide which type of link units work best for you. Usually, good blended link units get the most clicks, since they seem as if their just part of your site.

Those were just a few important tips about the Google AdSense program. But believe me, if you follow those rules, you want regret it.

Google gives out secret trick to Improve CTR!!

One of the best tricks to improve your CTR (click threw rate), is to constantly make changes to your ads.

I don't know how many of you even know about the option you have in your Adsense account, to select multiple color palettes, for 1 Adsense ad.

What does this option do, how does it work, and why should I use it?

It's very simple. Instead of you manually changing the way your ad looks every now and then, you can set it to be automatic, so it changes constantly with out you needing to do a thing.

You'll have to ask Google exactly how it works.. But what I know is that it simply modifies the code which is generated, to have the option of changing the color palette.

Why should you use it?! That's a good one..
Ok Ok.. I'll explain..

Assuming your site has visitors who come back to your site, or even if you don't, and most of your visitors are first timers and will never come back again, it is good to have a variety of ads. Different ad colors attract different people, and it is good to mix and change constantly.
People who come back to a site they have visited before, will suddenly notice a slight change in your site, and then they will look for the change, and see the different ad. Which means they got attracted to the ad (which is good).

Now, since I know you'd love to have a screen shot tutorial of this terribly complicated process, I have created one.. I made it extremely easy to follow so you'll all be happy.

You can find it right Here.

That's the end of this tip/trick..
I know you liked it, but I still like to hear comments..!

High Paying Ads. Extremely Important.

One of the most obvious things about different ads is- they are different. (Well Daaa..)

Well yes, maybe it's really obvious, but there are still things you need to know:

Lets imagine together, that a new Hi-Tech company wants to sell a new product they invented. Lets call that company "Techy".

Now, Techy wants to let every one know about their new product, so they produce nice commercials, and they place huge posters on the streets.

Oh! What a coincidence! They also use Google Adwords!

Ok so how is this stupid 'Techy' company story relevant to me? I just want to make some money from my site! (or Blog..)

Well if you want to make money through your Google adsense ads, you better listen hard. (Really hard.)

This Techy company, makes Millions of dollars every month. (Because their product is really good..). Now, remember that Techy is advertising their product through Google Adwords? Good.

Lets continue imagining.
Your Blog/Site, reviews "new High-Tech products", and you also have Google Ads.

If you haven't noticed yet- Google is very very smart, and their technology is amazing. Google knows how to put suitable content in your site's ads. That's how and why their adsense program is so successful.

And back to our story..
As we both now know, your site reviews High-Tech products, and Techy is a High-Tech company, who wants to let the whole world know about their new amazing product.

Since Techy company has Millions of dollars, they wouldn't
mind spending a few bucks for Google to advertise their product. Actually, because Techy are so rich, they are willing to pay Google lots of money for each click or impression, of their product.


This is where you and your site come in-
Google will place Techy's ads on your site, and you will earn huge sums of money for each click, or site impression which shows the Techy ad.

You can earn up to 54$, or more, for each click! Look at this short list, of what different company's are paying Google-
$54.33 mesothelioma lawyers
$47.79 what is mesothelioma
$47.72 peritoneal mesothelioma
$47.25 consolidate loans
...

For more KeyWords, just search Google for 'Adsense KeyWords'. You are welcome to use the search box on this Blog.

By now, you must be falling a sleep on your computer's screen. So wait, just one more second.

If you really want to make money from your Google ads, make sure you do not attract 'New Tooth Brush' or 'Check out this NEW Toilet Seat' ads.. I doubt they pay much..

Have a nice day, and make sure you have the right KeyWords.

Thursday, April 10, 2008

How To Sell And Market Your Own Ebooks

How To Sell And Market Your Own Ebooks

You must have noticed that these days ebooks have transformed into one of the best viral marketing tools. Almost anyone can write their own ebooks and either give them away for free or sell them for a very reasonable price. In fact, selling or giving them away is the very first question you have to ask yourself when you decide to write your own ebooks.

So what is it, sell them or give them away?

The benefit of selling your ebooks, of course, is that you can take nearly all of the money for yourself. On the other hand, giving them away for free does have its own merit in that it gives your blog or website more exposure and therefore more traffic. And, because they're free, more people would want to download them and even pass them along to their friends.

The rule of thumb here is that if your ebook has 60 or more pages of good useful content, then you should charge people for it. But, if it's a mere 30 or so pages, even with great content, you should just give it away for free and benefit from the backlinks instead.

Now, to set up your own storefront is very easy. First, open an account at www.lulu.com. It's totally free. Then, simply upload the ebook you've written. Don't worry if you don't have a PDF converter, because Lulu will automatically convert your Ms Word DOC file into a PDF format. If you can create your own design for the cover, it's good. But if not, there's a whole list of templates you can choose from and customize.

And voila! The only thing left to do is set the price. The deal with Lulu is that it takes 25% of the royalty you set.

My suggestion is, you browse Lulu a little before you decide how much your ebook is worth. Setting the price too high will put the buyers off, while setting it too low will make it look amateurish and not worth buying.

Set the price to zero and people will be able to download it for free.

Now on to the marketing!

Since most of Lulu's visitors are sellers like yourself, it's kind of hard to just rely on their storefront display to sell your ebook. It is now up to your creativity to advertise it in your blog. Write a review about it. If your friends or relatives have read it, then quote them. Nothing attracts a reader more than a genuine testimonial from another fellow reader. Lastly, put the catchy picture of your ebook in the top left hand corner of your blog (or your right, if your blog is still in a two-collumn format).

Another way to make some extra sales is by subtly promoting your ebook in related forums. You can place the ad in your signature and start posting as many times as you can, or you can simply look for opportunities to mention about your ebook in your posts. The key here is to always be genuinely helpful. Write down some lines of very useful answers before mentioning your ebook. It could be something like, "If you want to know more about it, then I suggest you check out this ebook." (It's best, though, that you don't use your real name as your nick there, so that it appears like it's an unbiased suggestion from a reader.)

One more tip!

If you decide to give it away for free, you can actually start a thread in forums saying that you've just found this great ebook that really works and it's free to download. Believe me, they'll thank you for it.

101 Ideas to Write About In Your Money Making Blog

1. Your own goals and plans.
2. Introductions of the money making programs you have joined.
3. Nice introductions of some other blogs with the same theme.
4. Your own version of how to increase traffic.
5. How AdSense works.
6. How to syndicate your blog with RSS.
7. Opening an offer for a link exchange.
8. How bloggers make money from their blogs.
9. How Blog Carnivals works.
10. How to research keywords for better search engine optimization.
11. Holding your own contest.
12. How Technorati works.
13. Surprises you find happening to your blog during the week.
14. How to increase traffic through ezines.
15. What blog communities to join.
16. What money making programs you think are just scams.
17. Reports of your blog's earnings.
18. If you buy a product or service, write a testimonial about it.
19. A list of directories to submit your blog to.
20. Start a poll to let your readers contribute to your blog.
21. Write an extensive list like this one that people can't resist linking to.
22. What's new about the money making 'celebrities'.
23. What to do and not to do when starting a money making blog.
24. Once in a while, write something controversial about a product, an affiliate program, or even a good website.
25. If you just happened to have a baby, be totally excited about it in your blog (ok, it might not be relevant, but it's a good way to get more sympathy from your readers.)
26. Tips on how to write better.
27. It's important to be honest to your readers. If you're not happy with the way the money making goes, express it openly and let your readers know.
28. What to do and not to do with traffic exchange programs.
29. What 'Ping' is and how it works.
30. If you have an especially loyal visitor, dedicate a whole post about him/her. And don't ask for anything in return!
31. Write about the blogs that have mentioned yours.
32. If you're starting another blog, tell your readers about it.
33. If you've been blogging for quite some time, start criticizing new blogs and point out what they're doing wrong.
34. Your own version of saying that content is king.
35. How to optimize AdSense.
36. A bit on SEO advice.
37. Whenever it's a holiday, take advantage to write something about it, but make sure it's related to your money making topic.
38. Have an exchange of anything (other than link) every once in a while. Ask your readers to do something and promise them you'll do the same. It could be anything from digg to technorati favorite exchange.
39. Any marketing tips.
40. Alternative ways to make money online.
41. Offer your readers to do a review of your blog.
42. Interview a fellow blogger through email and then post it in your blog.
43. Ebay tips.
44. Something interesting about the blogs you've just read.
45. Any informative knowledge on Page Rank.
46. If you have doubts about any new money making programs, tell your readers and have them back you up.
47. Something about not giving up.
48. How to do link baiting the right way.
49. Ways to increase Alexa rank.
50. How to find your niche.
51. Proofs of your earnings.
52. Give your readers a break and write about something hillarious even if it's way off topic.
53. What viral marketing is and how it works.
54. How to put Technorati tags on your posts to increase your traffic.
55. Any tips and tricks on Blogger's layout.
56. How to install a counter to your blog.
57. How to use Google Analytics.
58. An invitation to join your blog community.
59. If you've had a previously popular post, write about how you came up with the idea.
60. How to write and publish your own ebook.
61. Your stand on Agloco. Whether you join it or not, it's always appropriate to write something about it.
62. Where and how to find inspirations.
63. How to get more people to subscribe to your RSS.
64. The importance of being original.
65. How to include your personality in everything you write about.
66. The fast way to get your blog indexed by Google and Yahoo.
67. How to drive more traffic to your blog by using video and podcasting.
68. How you can manage to find time writing for your blog in spite of your endless daily activities.
69. Whatever you've achieved with your blog, tell your readers how you managed to do it.
70. Tools to optimize your affiliate revenue.
71. How social bookmarking works.
72. How to write catchy headlines.
73. How you can use Flickr to increase traffic.
74. How to set up your own About Me page.
75. How to open your own digital store-front for free.
76. Why it's important not to monetize your blog too soon.
77. Go look for some interesting downloads and share the links.
78. Brag about your achievement in a humorous way.
79. Where to get cool widgets for your blog.
80. Your thoughts on MLM.
81. How JV works.
82. A list of mistakes young blogs should avoid.
83. How to use news aggregators to find ideas.
84. The importance of having multiple streams of income.
85. How to participate in forums effectively.
86. How to use offline advertising to promote your blog.
87. Blatant pleads asking for donation. (Some people actually do this.)
88. Do some keyword research and share your findings.
89. Do a case study of a successful blog/website.
90. How to monetize your RSS feed.
91. How to create a Squidoo Lens.
92. How to optimize your blog for fast loading.
93. Tips on promoting your affiliate products using classified ads.
94. Tips on promoting your affiliate products using ezine articles.
95. How to know when it's the right time to get your own domain.
96. How autoresponders work and how to set up a squeeze page.
97. If you receive an interesting comment, dedicate a new post about it. It will encourage your readers to comment more creatively.
98. What you must not do to avoid getting banned by AdSense.
99. Curse spammers.
100. What to do and not to do with blog comments.
101. Create your own version of 101 ideas to write about.